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Friendly Competition at the Pumps in Pleasantville

North Westchester villages and towns are unique because some of them are very small. The village of Pleasantville, which is just under two square miles, contains only two gas stations, which are across the street from each other at the corner of Bedford Road and Broadway. Ironically, those two gas stations are both owned by fuel companies, not private owners.

The fuel company ownership allows these two stations to post the lowest prices in the area, although their signs can be deceiving. At both stations, the cash price is advertised in bold to lure gas-starved drivers into the stations. Yet, when they go to pay, if they do not have at least $40 readily available, they will have to suffer with the credit price, which can be more than 10 cents higher.

Prime Fuel on 1 Broadway, across the street from the Sunoco station at 159 Bedford Road, is a new station which opened a little over a month ago under the ownership of the Palisades Fuel Company based in Ossining, New York.

A gas station attendant said the station has been doing OK and has not done many repairs in its first month of operation. The good news is that prices have begun to drop from the $4.26 per gallon high water mark, which has helped with sales.

One customer comes once a week to the station because it’s just down the street from his job.

“It is the cheapest around here so I stop here,” the customer said. “It’s still high but it’s better than $4.25 or $4.35 like it was or even $4.50 in the city.”

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