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Local Florist Awaits Marriage Law Affects

PLEASANTVILLE, N.Y. - With the same-sex marriage law going into effect on Sunday, July 24, gay couples from across the country will be able to wed in the State of New York for the first time.

But couples waiting to get married may not be the only ones excited about the new law. Businesses in New York may very well experience a boost to their revenue from same-sex couples planning out their weddings. Florists, caterers and other marriage-related industries expect an increase in customers with the legalization of gay marriage.

Yet that is not the case for The Flower Basket, a local florist located on Manville Road in Pleasantville.

"We haven't seen any of the effects yet," said Diane Ricci, co-owner of The Flower Basket.

Even if a boom in weddings does occur in the local area, Ricci says her florist shop does not plan to handle it any differently than any other situation.

"I thought about it but I wouldn't know how to prepare for it, they're a couple no matter what they are so I wouldn't change anything.

According to David Juhren, that boom in business is coming. Juhren is the Executive Director at the LOFT, a White Plains-based community services center for gay, lesbian, bisexual and transgendered individuals in the lower Hudson valley. Juhren said there are a lot of same-sex couples waiting to get married and it could be huge for New York.

"First of all they will bring in, it's estimated, about a little under $400 million dollars [for the state of New York]," Juhren said.

Such a potentially large impact on local businesses such as The Flower Basket has been one of the driving incentives for passing the law, Juhren said.

"That's been one of our arguments for years to is the amount of revenue that would be generated by marriage equality," he said.

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